Objective
Create an announcement and follow-up RSVP invitation to be sent out to a affluent donor base for an event to coincide with the Oscars. The theme is Haunted Hollywood and the look and feel should be macabre and/or spooky, but not scary.
Role
Team: Art Director/Graphic Designer/Graphic Illustrator | Copy Writer.
Alongside a copy writing partner we established the necessary components for the two projects at hand and set out to do our things. I went about ordering a couple dozen paper samples, started researching the look of macabre, and then with those influences in mind, I went to work on the artwork and layout of all the pieces.
